Marketing through minefields.
Marketing through minefields.
- Boston, Mass. : Harvard Business Press, c2008.
- 187 p. ; 21 cm.
- HBR case studies series .
- HBR case studies series. .
When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.
9781422199923 (pbk. : alk. paper) 1422199924 (pbk. : alk. paper)
Marketing--Case studies.
Branding (Marketing)
658.8 / MAR
When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.
9781422199923 (pbk. : alk. paper) 1422199924 (pbk. : alk. paper)
Marketing--Case studies.
Branding (Marketing)
658.8 / MAR