TY  - BOOK
AU  - Masterson,Michael
AU  - Tribby,MaryEllen
TI  - Changing the channel: 12 easy ways to make millions for your business 
SN  - 9780470375020 (cloth)
U1  - 658.8 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Marketing channels
N1  - Includes bibliographical references (p. 269-271) and index
UR  - http://www.loc.gov/catdir/toc/ecip0824/2008032171.html
ER  -