TY  - BOOK
AU  - Nargundkar,Rajendra
TI  - Marketing Research: text and cases 
SN  - 0070528055
U1  - 658.8072 21
PY  - 2006///
CY  - New Delhi.
PB  - McGraw-hill publishing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -