TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 8120328256
U1  - 658.8 21
PY  - 2005///
CY  - New Delhi
PB  - Prentice-hall of india, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -