TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120323491
AV  - HF5415 .K6314 2008
U1  - 658.8 22
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of india
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -