000			01246nam a22002657a 4500
001			saulb0006534
003			BD-SyAU
005			20140429171800.0
008			140429s2009 caua b 001 0 eng
020			_a9780787998325 (cloth)
020			_a078799832X (cloth)
040			_aDLC _cDLC _dBTCTA _dYDXCP _dBAKER _dUKM _dCDX _dYDX _dC#P _dBWX _dTOH _dGBVCP _dDLC _dBD-SyAU
082	0	0	_a658.8 _222 _bDUM
100	1		_aDunn, Michael _q(Michael Edward) _92035
245	1	4	_aThe marketing accountability imperative : _bdriving superior returns on marketing investments / _cMichael E. Dunn with Chris Halsall.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2009.
300			_axiv, 450 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 427-431) and index.
505	0		_aPart one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.
650		0	_aMarketing _xManagement. _9601
650		0	_aMarketing _xCost effectiveness. _92036
700	1		_aHalsall, Chris, _d1967- _92037
942			_2ddc _cBK
999			_c1149 _d1149