| 000 | 01140nam a22002537a 4500 | ||
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| 001 | saulb0006343 | ||
| 003 | BD-SyAU | ||
| 005 | 20140430094301.0 | ||
| 008 | 140430s2008 mau 000 0 eng | ||
| 020 | _a9781422199923 (pbk. : alk. paper) | ||
| 020 | _a1422199924 (pbk. : alk. paper) | ||
| 040 |
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_a658.8 _222 _bMAR |
| 245 | 0 | 0 | _aMarketing through minefields. |
| 260 |
_aBoston, Mass. : _bHarvard Business Press, _cc2008. |
||
| 300 |
_a187 p. ; _c21 cm. |
||
| 490 | 1 | _aHBR case studies series | |
| 505 | 0 | _aWhen no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite. | |
| 650 | 0 |
_aMarketing _vCase studies. _92066 |
|
| 650 | 0 |
_aBranding (Marketing) _92067 |
|
| 710 | 2 |
_aHarvard Business School Publishing Corporation. _92068 |
|
| 830 | 0 |
_aHBR case studies series. _92069 |
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| 942 |
_2ddc _cBK |
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_c1156 _d1156 |
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