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| 001 | saulb0007482 | ||
| 003 | BD-SyAU | ||
| 005 | 20140412160002.0 | ||
| 008 | 900927s1991 ilua b 001 0 eng | ||
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| 020 | _a0256093237 | ||
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_aHF5415 _b.M378 1991 |
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_a658 _221 _bMCE |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _9280 |
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| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _cc1991. |
||
| 300 |
_axvii, 526 p. : _bill. ; _c25 cm. |
||
| 440 | 0 |
_aIrwin series in marketing _9281 |
|
| 504 | _aIncludes bibliographical references (p. 487-506) and indexes. | ||
| 650 | 0 |
_aMarketing. _9282 |
|
| 700 | 1 |
_aPerreault, William D. _9283 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c93 _d93 |
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