Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xi, 228 p. : ill. ; 25 cmISBN: - 9781422101995 (alk. paper)
- 1422101991 (alk. paper)
- 658.046 22 EVC
- HD9999.M78 E94 2007
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Central Library, SAU General Stacks | 658.046 EVC (Browse shelf(Opens below)) | 1 | Not For Loan | 0006345 | |
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Books
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Central Library, SAU General Stacks | 658.046 EVC (Browse shelf(Opens below)) | 2 | Available | 0006346 |
Includes bibliographical references (p. 207-216) and index.
What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.
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