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Changing the channel :

Masterson, Michael, 1950-

Changing the channel : 12 easy ways to make millions for your business / Michael Masterson, MaryEllen Tribby. - Hoboken, N.J. : John Wiley & Sons, c2009. - xiv, 285 p. ; 24 cm.

Includes bibliographical references (p. 269-271) and index.

ISBN: 9780470375020 (cloth) 0470375027 (cloth)

Subjects--Topical Terms:
Marketing--Management.
Marketing channels.

Dewey Class. No.: 658.8 / MAC

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