Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297 9780130336293
Marketing--Management.
HF5415.13 / .K64 2003
658.8
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297 9780130336293
Marketing--Management.
HF5415.13 / .K64 2003
658.8