Marketting research :
Boyd, Harper W.
Marketting research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch - 7 th ed. - Delhi : A.I.T.V.S., - xv, 816 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
Marketting --Research
658.8072 / BOM
Marketting research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch - 7 th ed. - Delhi : A.I.T.V.S., - xv, 816 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
Marketting --Research
658.8072 / BOM