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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark C. Green - 4th ed. - New York: Pearson , c 2011. - xx, 636 p. : ill. ; 27 cm.

Includes index

Includes bibliographical references.

ISBN: 9788131719510

Subjects--Topical Terms:
Export marketing--Management.
Global marketing

Dewey Class. No.: 658.848 / KEG

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