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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler and Kevin Lane Keller - 15th ed. - New Delhi : Pearson, c2016. - xxvi, various paging : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing
Marketing--Management.
Management.

Dewey Class. No.: 658.8 / KOM

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