International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 15th ed. - New Delhi : McGraw-Hill Education, c2015. - xxxiii, 622 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9789339204464 9339204468
Export marketing.
International business enterprises.
658.84 / CAI
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 15th ed. - New Delhi : McGraw-Hill Education, c2015. - xxxiii, 622 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9789339204464 9339204468
Export marketing.
International business enterprises.
658.84 / CAI