Marketing /
Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker & William J. Stanton. - 13th ed. - New York : McGraw-Hill, c1997. New Delhi : Tata McGraw-Hill, c2004. - various pagings : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Indian 2nd reprint 2005.
Includes bibliographical references and indexes.
0070590222 9780070590229
Marketing.
HF5415 / .S745 1997
658.8 / ETM
Marketing / Michael J. Etzel, Bruce J. Walker & William J. Stanton. - 13th ed. - New York : McGraw-Hill, c1997. New Delhi : Tata McGraw-Hill, c2004. - various pagings : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Indian 2nd reprint 2005.
Includes bibliographical references and indexes.
0070590222 9780070590229
Marketing.
HF5415 / .S745 1997
658.8 / ETM