International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 (hardback) 0071123121 9780071123129
Export marketing.
International business enterprises.
HF1416 / .C375 2002
658.848
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 (hardback) 0071123121 9780071123129
Export marketing.
International business enterprises.
HF1416 / .C375 2002
658.848