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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 5th ed. - Homewood, Ill. : Irwin, c1991. - xvii, 526 p. : ill. ; 25 cm. - Irwin series in marketing .

Includes bibliographical references (p. 487-506) and indexes.

ISBN: 0256093237 9780256093230

LCCN: 90019758

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 1991

Dewey Class. No.: 658 / MCE

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