Normal view
MARC view
- Marketing
Entry Topical Term
001 - CONTROL NUMBER
- control field: 2036
003 - CONTROL NUMBER IDENTIFIER
- control field: BD-SyAU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20140429171800.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 140429|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: BD-SyAU
- Transcribing agency: BD-SyAU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing
- General subdivision: Cost effectiveness.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (BD-SyAU)0: Dunn, Michael (Michael Edward) 2035, The marketing accountability imperative :, c2009.