The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2009.Edition: 1st edDescription: xiv, 450 p. : ill. ; 24 cmISBN: - 9780787998325 (cloth)
- 078799832X (cloth)
- 658.8 22 DUM
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Central Library, SAU General Stacks | 658.8 DUM (Browse shelf(Opens below)) | 1 | Not For Loan | 0006534 | |
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Books
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Central Library, SAU General Stacks | 658.8 DUM (Browse shelf(Opens below)) | 2 | Available | 0006533 |
Includes bibliographical references (p. 427-431) and index.
Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.
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