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Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, c1991
Availability: Items available for loan: Central Library, SAU (5)Call number: 658 MCE, ...

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International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Central Library, SAU (2)Call number: 658.848 CAI, ...

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