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McCarthy, E. Jerome

Essentials of marketing / - 1991 Homewood, Ill. : - xvii, 526 p. :

biblionumber: 93 seriestitle: Irwin series in marketing biblioitemnumber: 93 itemtype: BK publishercode: Irwin, editionstatement: 5th ed. illus: ill. ; size: 25 cm. marc: b'00966nam a22002897a 4500001001300000003000800013005001700021008004100038010001700079020001500096020001800111040002700129050002300156082001700179100004600196245007700242250001200319260003700331300003500368440003500403504006600438650002000504700003100524942001200555955009800567999001100665\x1esaulb0007482\x1eBD-SyAU\x1e20140412160002.0\x1e900927s1991 ilua b 001 0 eng \x1e \x1fa 90019758 \x1e \x1fa0256093237\x1e \x1fa9780256093230\x1e \x1faDLC\x1fcDLC\x1fdDLC\x1fdBD-SyAU\x1e00\x1faHF5415\x1fb.M378 1991\x1e00\x1fa658\x1f221\x1fbMCE\x1e1 \x1faMcCarthy, E. Jerome\x1fq(Edmund Jerome)\x1f9280\x1e10\x1faEssentials of marketing /\x1fcE. Jerome McCarthy, William D. Perreault, Jr.\x1e \x1fa5th ed.\x1e \x1faHomewood, Ill. :\x1fbIrwin,\x1fcc1991.\x1e \x1faxvii, 526 p. :\x1fbill. ;\x1fc25 cm.\x1e 0\x1faIrwin series in marketing\x1f9281\x1e \x1faIncludes bibliographical references (p. 487-506) and indexes.\x1e 0\x1faMarketing.\x1f9282\x1e1 \x1faPerreault, William D.\x1f9283\x1e \x1f2ddc\x1fcBK\x1e \x1fapc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00\x1e \x1fc93\x1fd93\x1e\x1d' cn_source: ddc cn_sort: 658_000000000000000_MCE marcxml:
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90019758


0256093237


9780256093230


DLC
DLC
DLC
BD-SyAU


HF5415
.M378 1991


658
21
MCE


McCarthy, E. Jerome
(Edmund Jerome)
280


Essentials of marketing /
E. Jerome McCarthy, William D. Perreault, Jr.


5th ed.


Homewood, Ill. :
Irwin,
c1991.


xvii, 526 p. :
ill. ;
25 cm.


Irwin series in marketing
281


Includes bibliographical references (p. 487-506) and indexes.


Marketing.
282


Perreault, William D.
283


ddc
BK


pc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00


93
93

itemnumber: 301 notforloan: 0 damaged: 0 itemlost: 0 withdrawn: 0 itemcallnumber: 658 MCE location: GEN copynumber: 1

ISBN: 02560932379780256093230 90019758