Essentials of marketing / (Record no. 3477)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05586nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SyAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250826010424.0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-SyAU |
| Transcribing agency | BD-SyAU |
| Modifying agency | BD-SyAU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 02560932379780256093230 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 90019758 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910101b |||||||| |||| 00| 0 eng d |
| 000 - LEADER | |
| fixed length control field | 90019758 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 280 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1991 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 526 p. : |
| 500 ## - GENERAL NOTE | |
| General note | biblionumber: 93 |
| 500 ## - GENERAL NOTE | |
| General note | seriestitle: Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | biblioitemnumber: 93 |
| General note | itemtype: BK |
| 500 ## - GENERAL NOTE | |
| General note | publishercode: Irwin, |
| General note | editionstatement: 5th ed. |
| General note | illus: ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | size: 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | marc: b'00966nam a22002897a 4500001001300000003000800013005001700021008004100038010001700079020001500096020001800111040002700129050002300156082001700179100004600196245007700242250001200319260003700331300003500368440003500403504006600438650002000504700003100524942001200555955009800567999001100665\x1esaulb0007482\x1eBD-SyAU\x1e20140412160002.0\x1e900927s1991 ilua b 001 0 eng \x1e \x1fa 90019758 \x1e \x1fa0256093237\x1e \x1fa9780256093230\x1e \x1faDLC\x1fcDLC\x1fdDLC\x1fdBD-SyAU\x1e00\x1faHF5415\x1fb.M378 1991\x1e00\x1fa658\x1f221\x1fbMCE\x1e1 \x1faMcCarthy, E. Jerome\x1fq(Edmund Jerome)\x1f9280\x1e10\x1faEssentials of marketing /\x1fcE. Jerome McCarthy, William D. Perreault, Jr.\x1e \x1fa5th ed.\x1e \x1faHomewood, Ill. :\x1fbIrwin,\x1fcc1991.\x1e \x1faxvii, 526 p. :\x1fbill. ;\x1fc25 cm.\x1e 0\x1faIrwin series in marketing\x1f9281\x1e \x1faIncludes bibliographical references (p. 487-506) and indexes.\x1e 0\x1faMarketing.\x1f9282\x1e1 \x1faPerreault, William D.\x1f9283\x1e \x1f2ddc\x1fcBK\x1e \x1fapc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00\x1e \x1fc93\x1fd93\x1e\x1d' |
| General note | cn_source: ddc |
| General note | cn_sort: 658_000000000000000_MCE |
| General note | marcxml: <?xml version="1.0" encoding="UTF-8"?><br/><record<br/> xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"<br/> xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"<br/> xmlns="http://www.loc.gov/MARC21/slim"><br/><br/> <leader>00966nam a22002897a 4500</leader><br/> <controlfield tag="001">saulb0007482</controlfield><br/> <controlfield tag="003">BD-SyAU</controlfield><br/> <controlfield tag="005">20140412160002.0</controlfield><br/> <controlfield tag="008">900927s1991 ilua b 001 0 eng </controlfield><br/> <datafield tag="010" ind1=" " ind2=" "><br/> <subfield code="a"> 90019758 </subfield><br/> </datafield><br/> <datafield tag="020" ind1=" " ind2=" "><br/> <subfield code="a">0256093237</subfield><br/> </datafield><br/> <datafield tag="020" ind1=" " ind2=" "><br/> <subfield code="a">9780256093230</subfield><br/> </datafield><br/> <datafield tag="040" ind1=" " ind2=" "><br/> <subfield code="a">DLC</subfield><br/> <subfield code="c">DLC</subfield><br/> <subfield code="d">DLC</subfield><br/> <subfield code="d">BD-SyAU</subfield><br/> </datafield><br/> <datafield tag="050" ind1="0" ind2="0"><br/> <subfield code="a">HF5415</subfield><br/> <subfield code="b">.M378 1991</subfield><br/> </datafield><br/> <datafield tag="082" ind1="0" ind2="0"><br/> <subfield code="a">658</subfield><br/> <subfield code="2">21</subfield><br/> <subfield code="b">MCE</subfield><br/> </datafield><br/> <datafield tag="100" ind1="1" ind2=" "><br/> <subfield code="a">McCarthy, E. Jerome</subfield><br/> <subfield code="q">(Edmund Jerome)</subfield><br/> <subfield code="9">280</subfield><br/> </datafield><br/> <datafield tag="245" ind1="1" ind2="0"><br/> <subfield code="a">Essentials of marketing /</subfield><br/> <subfield code="c">E. Jerome McCarthy, William D. Perreault, Jr.</subfield><br/> </datafield><br/> <datafield tag="250" ind1=" " ind2=" "><br/> <subfield code="a">5th ed.</subfield><br/> </datafield><br/> <datafield tag="260" ind1=" " ind2=" "><br/> <subfield code="a">Homewood, Ill. :</subfield><br/> <subfield code="b">Irwin,</subfield><br/> <subfield code="c">c1991.</subfield><br/> </datafield><br/> <datafield tag="300" ind1=" " ind2=" "><br/> <subfield code="a">xvii, 526 p. :</subfield><br/> <subfield code="b">ill. ;</subfield><br/> <subfield code="c">25 cm.</subfield><br/> </datafield><br/> <datafield tag="440" ind1=" " ind2="0"><br/> <subfield code="a">Irwin series in marketing</subfield><br/> <subfield code="9">281</subfield><br/> </datafield><br/> <datafield tag="504" ind1=" " ind2=" "><br/> <subfield code="a">Includes bibliographical references (p. 487-506) and indexes.</subfield><br/> </datafield><br/> <datafield tag="650" ind1=" " ind2="0"><br/> <subfield code="a">Marketing.</subfield><br/> <subfield code="9">282</subfield><br/> </datafield><br/> <datafield tag="700" ind1="1" ind2=" "><br/> <subfield code="a">Perreault, William D.</subfield><br/> <subfield code="9">283</subfield><br/> </datafield><br/> <datafield tag="942" ind1=" " ind2=" "><br/> <subfield code="2">ddc</subfield><br/> <subfield code="c">BK</subfield><br/> </datafield><br/> <datafield tag="955" ind1=" " ind2=" "><br/> <subfield code="a">pc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00</subfield><br/> </datafield><br/> <datafield tag="999" ind1=" " ind2=" "><br/> <subfield code="c">93</subfield><br/> <subfield code="d">93</subfield><br/> </datafield><br/></record> |
| General note | itemnumber: 301 |
| General note | notforloan: 0 |
| General note | damaged: 0 |
| General note | itemlost: 0 |
| General note | withdrawn: 0 |
| General note | itemcallnumber: 658 MCE |
| General note | location: GEN |
| General note | copynumber: 1 |
No items available.