Marketing management :
Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Kotler, Philip. - 9th ed. - New Delhi : Prentice Hall of India Private Limited, 1999. - 789, various paging : ill. ; 23 cm.
Includes bibliographical references and index.
8120311787 9788120311787
Marketing--Management.
658.8 / KOM
Marketing management : analysis, planning, implementation, and control / Kotler, Philip. - 9th ed. - New Delhi : Prentice Hall of India Private Limited, 1999. - 789, various paging : ill. ; 23 cm.
Includes bibliographical references and index.
8120311787 9788120311787
Marketing--Management.
658.8 / KOM