Marketing through minefields. (Record no. 1156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01140nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | saulb0006343 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SyAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140430094301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140430s2008 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422199923 (pbk. : alk. paper) |
| International Standard Book Number | 1422199924 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | UKM |
| -- | BWX |
| -- | CDX |
| -- | GZM |
| -- | YDXCP |
| -- | DLC |
| -- | BD-SyAU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing through minefields. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Harvard Business Press, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. ; |
| Dimensions | 21 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | HBR case studies series |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2066 |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 2067 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard Business School Publishing Corporation. |
| 9 (RLIN) | 2068 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | HBR case studies series. |
| 9 (RLIN) | 2069 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Central Library, SAU | Central Library, SAU | General Stacks | 30/04/2014 | Donation | 658.8 MAR | 0006343 | 30/04/2014 | 1 | 30/04/2014 | Books | ||||
| Dewey Decimal Classification | Central Library, SAU | Central Library, SAU | General Stacks | 30/04/2014 | Donation | 658.8 MAR | 0006342 | 30/04/2014 | 2 | 30/04/2014 | Books |