Marketing management /
Kotler, Philip.
Marketing management / - 2003 Upper Saddle River, N.J. : - 1 v. (various pagings) :
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Kotler, Philip.
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Marketing management /
Philip Kotler.
11th ed.
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
1 v. (various pagings) :
col. ill. ;
27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
Marketing
Management.
601
ddc
BK
196
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