Marketing management / (Record no. 3565)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05001nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SyAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250826010429.0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-SyAU |
| Transcribing agency | BD-SyAU |
| Modifying agency | BD-SyAU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 01303362979780130336293 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030101b |||||||| |||| 00| 0 eng d |
| 000 - LEADER | |
| fixed length control field | 01303362979780130336293 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 600 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2003 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| 500 ## - GENERAL NOTE | |
| General note | biblionumber: 196 |
| 500 ## - GENERAL NOTE | |
| General note | serial: 0 |
| 500 ## - GENERAL NOTE | |
| General note | biblioitemnumber: 196 |
| General note | itemtype: BK |
| 500 ## - GENERAL NOTE | |
| General note | publishercode: Prentice Hall, |
| General note | editionstatement: 11th ed. |
| General note | illus: col. ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | size: 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | marc: b'00833cam a22002534a 4500001001300000003000800013005001700021008004100038020001500079020001800094040002800112050002500140082001400165100002500179245004300204250001300247260005500260300005000315500010400365504005300469650003200522942001200554999001300566\x1esaulb0002158\x1eBD-SyAU\x1e20140329144414.0\x1e140329s2003 njua b 001 0 eng d\x1e \x1fa0130336297\x1e \x1fa9780130336293\x1e \x1faDLC\x1fcDLC\x1fdDLC\x1fdBD-SyAU.\x1e00\x1faHF5415.13\x1fb.K64 2003\x1e00\x1fa658.8\x1f221\x1e1 \x1faKotler, Philip.\x1f9600\x1e10\x1faMarketing management /\x1fcPhilip Kotler.\x1e \x1fa11th ed.\x1e \x1faUpper Saddle River, N.J. :\x1fbPrentice Hall,\x1fcc2003.\x1e \x1fa1 v. (various pagings) :\x1fbcol. ill. ;\x1fc27 cm.\x1e \x1faVarious multi-media instructional aids, including a web site, are available to supplement the text.\x1e \x1faIncludes bibliographical references and indexes.\x1e 0\x1faMarketing\x1fxManagement.\x1f9601\x1e \x1f2ddc\x1fcBK\x1e \x1fc196\x1fd196\x1e\x1d' |
| General note | cn_source: ddc |
| General note | cn_sort: 658_800000000000000_KOM |
| General note | marcxml: <?xml version="1.0" encoding="UTF-8"?><br/><record<br/> xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"<br/> xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"<br/> xmlns="http://www.loc.gov/MARC21/slim"><br/><br/> <leader>00833cam a22002534a 4500</leader><br/> <controlfield tag="001">saulb0002158</controlfield><br/> <controlfield tag="003">BD-SyAU</controlfield><br/> <controlfield tag="005">20140329144414.0</controlfield><br/> <controlfield tag="008">140329s2003 njua b 001 0 eng d</controlfield><br/> <datafield tag="020" ind1=" " ind2=" "><br/> <subfield code="a">0130336297</subfield><br/> </datafield><br/> <datafield tag="020" ind1=" " ind2=" "><br/> <subfield code="a">9780130336293</subfield><br/> </datafield><br/> <datafield tag="040" ind1=" " ind2=" "><br/> <subfield code="a">DLC</subfield><br/> <subfield code="c">DLC</subfield><br/> <subfield code="d">DLC</subfield><br/> <subfield code="d">BD-SyAU.</subfield><br/> </datafield><br/> <datafield tag="050" ind1="0" ind2="0"><br/> <subfield code="a">HF5415.13</subfield><br/> <subfield code="b">.K64 2003</subfield><br/> </datafield><br/> <datafield tag="082" ind1="0" ind2="0"><br/> <subfield code="a">658.8</subfield><br/> <subfield code="2">21</subfield><br/> </datafield><br/> <datafield tag="100" ind1="1" ind2=" "><br/> <subfield code="a">Kotler, Philip.</subfield><br/> <subfield code="9">600</subfield><br/> </datafield><br/> <datafield tag="245" ind1="1" ind2="0"><br/> <subfield code="a">Marketing management /</subfield><br/> <subfield code="c">Philip Kotler.</subfield><br/> </datafield><br/> <datafield tag="250" ind1=" " ind2=" "><br/> <subfield code="a">11th ed.</subfield><br/> </datafield><br/> <datafield tag="260" ind1=" " ind2=" "><br/> <subfield code="a">Upper Saddle River, N.J. :</subfield><br/> <subfield code="b">Prentice Hall,</subfield><br/> <subfield code="c">c2003.</subfield><br/> </datafield><br/> <datafield tag="300" ind1=" " ind2=" "><br/> <subfield code="a">1 v. (various pagings) :</subfield><br/> <subfield code="b">col. ill. ;</subfield><br/> <subfield code="c">27 cm.</subfield><br/> </datafield><br/> <datafield tag="500" ind1=" " ind2=" "><br/> <subfield code="a">Various multi-media instructional aids, including a web site, are available to supplement the text.</subfield><br/> </datafield><br/> <datafield tag="504" ind1=" " ind2=" "><br/> <subfield code="a">Includes bibliographical references and indexes.</subfield><br/> </datafield><br/> <datafield tag="650" ind1=" " ind2="0"><br/> <subfield code="a">Marketing</subfield><br/> <subfield code="x">Management.</subfield><br/> <subfield code="9">601</subfield><br/> </datafield><br/> <datafield tag="942" ind1=" " ind2=" "><br/> <subfield code="2">ddc</subfield><br/> <subfield code="c">BK</subfield><br/> </datafield><br/> <datafield tag="999" ind1=" " ind2=" "><br/> <subfield code="c">196</subfield><br/> <subfield code="d">196</subfield><br/> </datafield><br/></record> |
| General note | itemnumber: 589 |
| General note | notforloan: 0 |
| General note | damaged: 0 |
| General note | itemlost: 0 |
| General note | withdrawn: 0 |
| General note | itemcallnumber: 658.8 KOM |
| General note | location: GEN |
| General note | permanent_location: GEN |
| General note | copynumber: 1 |
No items available.