Marketing management /
Material type:
- 01303362979780130336293
biblionumber: 196
serial: 0
biblioitemnumber: 196
itemtype: BK
publishercode: Prentice Hall,
editionstatement: 11th ed.
illus: col. ill. ;
size: 27 cm.
marc: b'00833cam a22002534a 4500001001300000003000800013005001700021008004100038020001500079020001800094040002800112050002500140082001400165100002500179245004300204250001300247260005500260300005000315500010400365504005300469650003200522942001200554999001300566\x1esaulb0002158\x1eBD-SyAU\x1e20140329144414.0\x1e140329s2003 njua b 001 0 eng d\x1e \x1fa0130336297\x1e \x1fa9780130336293\x1e \x1faDLC\x1fcDLC\x1fdDLC\x1fdBD-SyAU.\x1e00\x1faHF5415.13\x1fb.K64 2003\x1e00\x1fa658.8\x1f221\x1e1 \x1faKotler, Philip.\x1f9600\x1e10\x1faMarketing management /\x1fcPhilip Kotler.\x1e \x1fa11th ed.\x1e \x1faUpper Saddle River, N.J. :\x1fbPrentice Hall,\x1fcc2003.\x1e \x1fa1 v. (various pagings) :\x1fbcol. ill. ;\x1fc27 cm.\x1e \x1faVarious multi-media instructional aids, including a web site, are available to supplement the text.\x1e \x1faIncludes bibliographical references and indexes.\x1e 0\x1faMarketing\x1fxManagement.\x1f9601\x1e \x1f2ddc\x1fcBK\x1e \x1fc196\x1fd196\x1e\x1d'
cn_source: ddc
cn_sort: 658_800000000000000_KOM
marcxml: <?xml version="1.0" encoding="UTF-8"?>
<record
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
xmlns="http://www.loc.gov/MARC21/slim">
<leader>00833cam a22002534a 4500</leader>
<controlfield tag="001">saulb0002158</controlfield>
<controlfield tag="003">BD-SyAU</controlfield>
<controlfield tag="005">20140329144414.0</controlfield>
<controlfield tag="008">140329s2003 njua b 001 0 eng d</controlfield>
<datafield tag="020" ind1=" " ind2=" ">
<subfield code="a">0130336297</subfield>
</datafield>
<datafield tag="020" ind1=" " ind2=" ">
<subfield code="a">9780130336293</subfield>
</datafield>
<datafield tag="040" ind1=" " ind2=" ">
<subfield code="a">DLC</subfield>
<subfield code="c">DLC</subfield>
<subfield code="d">DLC</subfield>
<subfield code="d">BD-SyAU.</subfield>
</datafield>
<datafield tag="050" ind1="0" ind2="0">
<subfield code="a">HF5415.13</subfield>
<subfield code="b">.K64 2003</subfield>
</datafield>
<datafield tag="082" ind1="0" ind2="0">
<subfield code="a">658.8</subfield>
<subfield code="2">21</subfield>
</datafield>
<datafield tag="100" ind1="1" ind2=" ">
<subfield code="a">Kotler, Philip.</subfield>
<subfield code="9">600</subfield>
</datafield>
<datafield tag="245" ind1="1" ind2="0">
<subfield code="a">Marketing management /</subfield>
<subfield code="c">Philip Kotler.</subfield>
</datafield>
<datafield tag="250" ind1=" " ind2=" ">
<subfield code="a">11th ed.</subfield>
</datafield>
<datafield tag="260" ind1=" " ind2=" ">
<subfield code="a">Upper Saddle River, N.J. :</subfield>
<subfield code="b">Prentice Hall,</subfield>
<subfield code="c">c2003.</subfield>
</datafield>
<datafield tag="300" ind1=" " ind2=" ">
<subfield code="a">1 v. (various pagings) :</subfield>
<subfield code="b">col. ill. ;</subfield>
<subfield code="c">27 cm.</subfield>
</datafield>
<datafield tag="500" ind1=" " ind2=" ">
<subfield code="a">Various multi-media instructional aids, including a web site, are available to supplement the text.</subfield>
</datafield>
<datafield tag="504" ind1=" " ind2=" ">
<subfield code="a">Includes bibliographical references and indexes.</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="0">
<subfield code="a">Marketing</subfield>
<subfield code="x">Management.</subfield>
<subfield code="9">601</subfield>
</datafield>
<datafield tag="942" ind1=" " ind2=" ">
<subfield code="2">ddc</subfield>
<subfield code="c">BK</subfield>
</datafield>
<datafield tag="999" ind1=" " ind2=" ">
<subfield code="c">196</subfield>
<subfield code="d">196</subfield>
</datafield>
</record>
itemnumber: 589
notforloan: 0
damaged: 0
itemlost: 0
withdrawn: 0
itemcallnumber: 658.8 KOM
location: GEN
permanent_location: GEN
copynumber: 1
There are no comments on this title.