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Marketing through minefields.
Material type:
TextSeries: HBR case studies seriesPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: 187 p. ; 21 cmISBN: - 9781422199923 (pbk. : alk. paper)
- 1422199924 (pbk. : alk. paper)
- 658.8 22 MAR
Contents:
When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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Central Library, SAU General Stacks | 658.8 MAR (Browse shelf(Opens below)) | 1 | Not For Loan | 0006343 | |
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Books
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Central Library, SAU General Stacks | 658.8 MAR (Browse shelf(Opens below)) | 2 | Available | 0006342 |
When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite.
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